SEO Brighton

When new prospective clients are choosing a Brighton business, they will probably search the Internet rather than reaching for the Yellow Pages. So the big question is: can these potential clients find you on the Internet?

100% of our SEO Brighton clients have reached the top of the local listings in Google. Call 07713 286 345 now to find out how you can take advantage of our low cost approach to successful SEO and drive more business to your site.

Go to Google and type in ‘business’ followed by the name of your town. A large number of local businesses will probably come up. Chances are, if you have not paid any attention to enhancing your listings, you may not even appear on the first page. If you are lucky enough to appear there, your job is to maintain that position as competitors become ever more savvy, investing money previously set aside for traditional advertising.

With more and more businesses on the Internet, the issue now more than ever is how to make the most efficient business by attracting and then maintaining a loyal clientele.
Even if most of your clients come though recommendation, your website should be visible so that clients can easily locate, contact you and find answers to any frequently asked questions. All of this saves you and your clients’ precious time and adds to perceived customer care.

Two things are needed: a clear, user-friendly website and a professionally targeted ‘search engine optimization’ campaign.

Web Pebble Design Studio has many years experience in search engine optimization and can devise and implement the right plan for you.

So what is search engine optimization?

Search engine optimization (SEO), is the catch-all term to describe the process of improving the visibility of your website in the major search engines. This has two main sides to it: onsite and offsite SEO.
Onsite SEO pertains to the structure and content of your website. Google rewards a well-organised site that covers all the major terms people are searching for. Each page should concentrate on a major search term. So, if one of your pages relates to, say, ‘dental restorations’, then the title, heading and main text should all mention the word ‘restorations’. Google counts every link as a ‘vote’ for a page, so you should internally link all your pages. When you link to these pages inside your site, you should link to that page using that same search term as the link text.

Make mention of all the key jargon related to your main areas of business. It is a simple yet painstaking process; what matters most is organization and planning. The backbone of our SEO Brighton package is optimization of on-site content. The more relevant content the better, but content is nothing without good organization. Mae a sitemap and let the major search engines know where to find it.

The second stage is know as offsite SEO and is primarily concerned with the quantity and authority of inbound links to your site, and also how your listing appears in local business centres on Google, Bing and Yahoo.
You may have the time and inclination to optimise your own site, but if you are too busy, what you need to have is a fair knowledge of the subject of SEO which will give you good criteria to confidently choose an SEO company to do it for you. What this article is concerned with then, is how to choose a good seo company and how to monitor their progress so you know your money is being well spent. The main problem with web design in Brighton is how to quantify the amount of work being carried out and how much value it is adding to your local search presence in Google or Brighton within the Sussex area.

A 5 page website undertaken by an efficient professional can take anywhere from a few hours to a week and a half depending on the degree of customization. If someone used ready-made templates and simply dropped in your logo and text, this could be online within hours. But if you want a well-designed site with enhanced features such as a contact form, call-back buttons, with an intuitive layout that is designed to aid the customer experience, this takes more time. Take a look at our Brighton website design Portfolio to browse some of our recent website designs for Brighton businesses.

The same applies to seo. What they will essentially be doing is:

Organising the content of your site into well-titled pages that are reflected in the headings of the page. All incoming links will mirror these keywords. All images will have relevant names.
The title of the page, headings within the page, and images will all have either the same or relevant names. all inbound links will do the same. So each page is really governed by one keyword. The homepage will contain most of the keywords or at least the main ones and will have links to all the other pages. Sitemap, and sitemap.xml will be submitted to search engines.

Most companies will offer an inbound link service and will hunt down reciprocal (fairly easy to get, equally valuable) links and one way links (immeasurable if you get them from big, authoritative sites). These latter links are hard to come by and usually only happen if you are serving content that is very useful to people in the industry. This is why glossaries and a regular published newsletter covering business related issues may be of some use here.

Include as many relevant keywords as possible to exploit what is known as the long tail. In a saturated market, any niche attributes to your service will attract smaller percentages of more highly qualified leads – which is why you need a proliferated approach.

Source keywords by outlining your services, then questioning how people would search for your service then going to google ad words and finding what people are searching for. Weigh up how realistic your chances of beating the competition are. Go to google itself and type in the search term. If there are less than 2 million competing pages it’s easy with a well-structured seo campaign to beat the competition.

We can help you get more traffic to your site from Google and other search engines. Search Engine Optimization (SEO) improves the volume and quality of traffic to a web site from search engines by achieving better search results. The higher up you are in the search results, the more people will visit your site.

The aim is to increase your site’s relevance to what the majority of people or your niche market are searching for. The coding, presentation, and structure are all important factors ensuring search engine visibility. We will consider what makes your company unique or attractive to potential customers and add corresponding content (that you have approved) to the site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. We will add links relevant to your business area. For example, our site is listed in the Web Design Directory, which enhances our Google presence for web design-related searches.

Effective Search Engine Optimization requires an accessible site with clear keywords to indicate the content of your site. For this reason an SEO strategy is incorporated into website development and design. All our sites are “search engine friendly”. All that is needed after initial site set up is perhaps a site audit, which will uncover your competitor’s strategy, and weak areas in your content. Then you can either take this information and develop your content further, or contract us to undertake your content writing and/or backlink search – all part of our SEO Brighton package.